Campaigns & Collateral
Concept, copy, and visual design for this social media campaign promoting the company's AI data solution — created from brief to final execution within 48 hours.
While leading the global rebrand of our newly merged companies, I developed a system of sales support collateral that brought the new visual brand to life, while providing the flexibility needed to meet the needs of various types of content.
This brochure explains the high-level benefits of working with the newly merged company with a focus on key members of the client development team.
The company invests heavily in social media content promotion and the need for a consistent and flexible system of social graphics was essential. I led the creative team in the creation of this flexible-yet-cohesive, dynamic system of templates to meet the needs of content from around the organization.
As a result of the pandemic, there was a need to find an alternative to the annual retail brochure that showcases retail data throughout the home industry. I concepted and wireframed a dynamic and interactive landing page that would still provide the same broad industry knowledge and insights in an easy-to-deliver digital format.
I developed a cohesive yet flexible system for creating dynamic infographics that showcases the company's data and thought leadership across 20+ industries globally. This enabled my team to provide rapid turnaround times while maintaining brand consistency and best practices, which resulted in increased click-throughs for campaigns.
Branding
When the consumer behavior company I worked for merged with another large consumer behavior company, the newly merged company required a new name and visual identity. Working closely with our branding partner, I led the rebrand, steered the visuals, and presented to internal stakeholders.
Within two weeks we had an 81% positive brand perception among surveyed clients. Within the first 12 months post-launch, we were able to demonstrate 70% share of voice vs the competition, more than 660,000 views to our rebrand announcement, and 70k social engagements.
Working closely with a carefully vetted branding firm, I led the design and execution of a new visual identity based on research I provided. Following the approval of the new identity, I created a comprehensive brand guidelines system and launched the new identity globally across all digital properties, all templates and presentations, and on launch day had company swag on every desk and worldwide signage changed.
Example pages from the brand guidelines — a living document that I regularly evaluated and updated.
This brand identity for a NYC trading company won multiple awards for logo and brochure design.
events
The Executive Forum NYC was part of the company's CEO outreach program, designed to connect with and provide networking for C-level clients. For this event I created a visual system that worked across printed materials, badges, signage, and event website.
For this flagship, invite-only client event, and working closely with the CEO and CMO, I provided the overall theme design and creative direction encompassing branding and signage, all client communications, event website and mobile app, all event materials and on-site client experience.
UI/UX
The internal product team came to me to ensure their new product was on brand. Not only was I able to ensure brand adherence, I was able to make valuable contributions to the user experience that they hadn't thought of, and was able to vastly improve the user interface. This resulted in extremely positive feedback from internal users and external clients.
NPD invested heavily in Tableau in order to better visualize its data assets. While this also enabled individual users to create their own dashboards to share with clients, there were no overall guidelines. I proactively worked with users to create a system of headers and implement guidelines for applying the visual brand to dashboards to ensure consistency.
logos
